Beef Checkoff? What is that all about?
The Beef Checkoff Program is a producer-funded marketing and research program. It is designed to increase domestic demand for beef. The Beef Checkoff focuses on research, promotion and new product development.
The Program has been around since 1985 when the farm bill was passed. There are a few ways that the checkoff program receives its funds including the following examples
1. All producers pay $1 each time a beef animal is sold throughout its lifetime
2. 50 cents of every dollar collected by state beef councils is invested in the beef council
To find out more how the checkoff earns money click here
The program requires that checkoff dollars must be used to increase consumer demand for beef. The program focuses on “The Beef Act”. This defines six program categories: promotion, research, consumer information, industry information, foreign marketing, and producer communication.
Within the Beef Checkoff Program there are also committees. These committees are broken down into operating, administration, checkoff programs committees and checkoff working groups. From here these committees are broken down even smaller and this is where they make things happen. Each committee has a purpose statement and strategic initiatives.
Under the Innovation Checkoff Program Committee is where I found the ties to my blog. I found a recent article written on Growth Promotant Research. The article was focused on growth promotants reducing environmental impacts. It states in the article “Growth promoting technologies can reduce the environmental impact of beef production by decreasing the number of cattle required to produce a given amount of beef. Additionally, growth promoting technologies allow farmers and ranchers to feed more U.S. citizens with each beef animal that is raised under their care.” Click here to read more in depth about the growth promotant research.
The Beef Checkoff works in all areas of the industry to continue to increase the demand of beef within our own country and also internationally, fund product enhancement and beef research programs and deliver positive messages to consumers about the beef industry today.
http://www.beefboard.org/news/160412NF_Growth-Promotant-Research.as
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